Syrian Arab News Agency S A N A
Aleppo, SANA_ The activities of the popular market, organized by the Small and Medium Enterprises Development Authority in cooperation with the governorate of Aleppo began on Saturday evening at Hamdaniya stadiums in Aleppo.
Some 153 production projects from various governorates participated in the event.
Products of food, textile industries, clothes, school stationery, detergents, sterilization materials, soap, chemical and plastic industries were displayed in the market.
Ihab Ismander, Director General of the Small and Medium Enterprises Development Authority, told SANA reporter that within the promotion program of the Authority, a shopping festival for small and medium enterprises was organized with the participation of the governorates of the country.
The event gives owners of small and medium enterprises the opportunity to market their products and display them directly to the consumer, which contributes to reducing about 35% prices of products.
The 15-day festival constitutes an important opportunity to exchange experiences and facilitate the marketing process for their products and thus improve and activate commercial movement in the Syrian market, Ismander added.
A number of participants told SANA reporter that they displayed their products and marketed them directly from the producer to the consumer at reduced prices, with the aim of activating the movement of the market and meeting the needs of citizens.
The participants highlighted the facilities provided by the Small and Medium Enterprises Development Authority to display their products for free at cost prices.
Firas Nashed from the Food Products Department said that the products are offered at competitive prices, noting the good organization and the precautionary measures taken to sterilize shoppers, especially in light of citizens’ fear of infection with the Coronavirus.
Participants from Daraa governorate said that the goal of participation is to be briefed on the commercial market in Aleppo and display Daraa’s famous food products and market them to the citizen of Aleppo at cost price.
From Hama governorate, Akram Afif, a development expert from Sawa Center of the Syrian Arab Army’s Wounded, spoke about cooperation with the Small and Medium Enterprises Development Authority to provide appropriate opportunities to display the products of the wounded, including foodstuffs that are manufactured in homes, such as honey, figs, grapes and dairy products at reduced prices and some wooden crafts that express the folklore and showcase these products on the Aleppo market.
A number of the market’s visitors expressed their admiration of the good organization, underlining the importance of offering products at low prices, which encouraged them to shop and buy, especially with the arrival of schools.
They also highlighted the need to hold such exhibitions to purchase the product directly and cancel the dealer’s role.
Gh.A.Hassoun
