Capitals, May 7 (SANA) Supermarkets and grocery chains around the world are increasingly adopting artificial intelligence technologies to manage inventory and optimize pricing strategies in an effort to reduce food waste and improve profitability.
According to a CNBC report, retailers are using AI systems to analyze large volumes of data from sales terminals and supply chains to better understand consumer behavior and purchasing trends. The technology helps determine the most effective timing for discounts, particularly on perishable goods, allowing stores to reduce waste from expired products while improving profit margins.
The report said nearly 30% of food products in U.S. grocery stores are wasted annually, generating losses estimated at $18.2 billion and prompting retailers to adopt more efficient digital inventory systems.
A Deloitte study found that 89% of consumers actively search for better prices and promotional offers, reinforcing the growing role of AI-driven tools in shaping purchasing decisions and retail strategies.
Sky News reported that digital shopping platforms and mobile applications are increasingly using personalized promotions based on customer behavior and purchase history to help retailers sell products approaching expiration through targeted discounts and instant notifications.
Retail experts say artificial intelligence has evolved from a support tool into a central component of decision-making in supermarkets, as retailers shift from fixed pricing models to dynamic real-time pricing systems.
The technology is helping stores redirect unsold products into alternative channels such as prepared meals and bundled offers, reducing food waste and improving operational efficiency.
Analysts say the growing use of AI is reshaping competition in the grocery sector, where success increasingly depends on advanced data analysis and demand forecasting capabilities rather than store size alone.
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