Homs, Aug. 21 (SANA) Homs Governorate launched the Al-Naser Boulevard project in the city center, an integrated urban and investment development aimed at supporting construction and economic recovery.
The launch was attended by Secretary-General of the Presidency Abdulrahman al-A’ma, Homs Governor Murhaf al-Naasan and official, economic, commercial and cultural figures.
The project follows the first Homs Business Forum, where the governorate presented its investment map as part of efforts to stimulate local investment and attract capital for reconstruction.
Investment and economic recovery
Al-Naasan said the project represents a step in Homs’ reconstruction and recovery and will help meet demand for modern housing, pledging to facilitate projects that serve residents and stimulate the local economy.
Syrian Investment Authority Chairman Ahmad Rawad Ramadan said the state is responsible for creating an appropriate investment environment and simplifying procedures, while investors must take the initiative, noting that investment generates jobs and production and helps revive the economy.
Integrated urban development
Rifai Hamada, chairman of Al-Omran Holding Company, which is implementing the project, said Al-Naser Boulevard will include about 2,500 residential, commercial, administrative and hotel units.
The project covers approximately 500,000 square meters of above-ground construction and 250,000 square meters of underground parking, providing about 5,000 spaces.
Dana Massouk, a senior architect at HESCO Engineering, a partner in the project’s planning and design, said the development will combine housing, business, health, commerce, entertainment and services. It includes a 350,000-square-meter public park and a 160,000-square-meter residential and commercial section.
Up to 10,000 jobs
Hamada said the project is expected to create between 8,000 and 10,000 jobs, prioritizing Homs residents, while locally sourced construction materials will support related sectors and economic activity.
The project will be implemented in three stages lasting three, five and seven years respectively, with timelines linked to site handovers, particularly the existing wholesale market.
Wider impact on Homs
Omar Hammam, owner of an electronic real estate marketing company in Istanbul, said the project could stimulate construction, employment and economic activity in Homs and surrounding areas.
The launch included presentations on the project’s components and urban plan, architectural models and a short film highlighting Homs’ reconstruction and economic recovery.



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