The United Nations World Tourism Organization (UNWTO) elected Emirati Sheikha Nasser Al Nowais as its Secretary-General for the 2026-2029 term, in a vote supported by more than 160 countries during the agency’s 26th General Assembly in Riyadh.
According to the Emirates News Agency (WAM), Al Nowais’ selection followed her nomination and approval by the Executive Council, completing the required candidacy and election procedures. She is the first woman—and the first Emirati—to lead the organization since its founding 50 years ago.
UAE Minister of Economy and Tourism Abdullah bin Touq Al Marri, who led the UAE delegation, described the election as “a historic moment,” saying: “This milestone reflects the UAE’s leadership vision, which over past decades has established the country as a leading tourism destination by virtue of its advanced infrastructure, sustainable strategic investments and a socio-cultural fabric rooted in values of tolerance and openness.”
He reiterated the UAE’s commitment to support the organization’s future programs and strengthen international partnerships in the tourism sector to exchange best practices and expertise.
In her acceptance remarks, Al Nowais said: “Tourism is not merely an economic industry; it is a bridge of human communication and a fundamental pillar for enhancing understanding, peace, and sustainable development among peoples and cultures.”
The assembly’s 26th session, attended by Syrian Minister of Tourism Mazen al-Salhani, addressed the enhancement of tourism sustainability at both regional and global levels, the development of human capacities and skills in the tourism sector, and the advancement of digital transformation and innovation across tourist destinations worldwide to improve the quality of tourism experiences and strengthen member states’ competitiveness.
